Use of Google Analytics in the Automanager Marketplace
Note:
The Marketplace is only available to existing customers and can no longer be reactivated.
What is required:
Google Account and Setup From Analyticshttps://analytics.google.com/
Google Analytics Account To track a website there, a property must be created.
Some actions of website visitors on the Marketplace are now automatically performed with YesCaptured vascript. This includes: Calling the market place, selection of search criteria of search formske, Calling the parking lot and also added vehicles, call to comparison and vehiclesand the sorting of the results list.
These values are then displayed in Google Analytics under the item Events (To find onof the left side in the navigation under the item Real-time). There you can see a table in whichThe left column is the event category and in the right the event action. TheseParameters are explained below using an example.
As seen in the next image, here is an excerpt from the Google Analytics interface. ThisExample was made based on the search form and selections made there. The left columnthe table shows the event category, here e.g. when a user is out somethinghas selected (Selection). The right column shows the event action so where something was selectede.g. a body type (bodies).
If more detailed information is desired, it is possible by clicking on the Ereigenisk category (i.d.F. Selection) to Filter by these. Above are also the currently selected filtersWatch in the Blue Box.
Here too is a table again. On the left side is the event action to see andon the right the event label, i.e. what exactly was done, in the case, selected.
Here in the example we can see that 4 users have the body type in the last 30 minutesHave been looking for off-road cars/pickup.
Tracking forms in the Marketplace:
To count completing forms in the Marketplace so-called conversionsThe before will be defined as a target project. These can be created,if you select the Management item on the left side of the navigation at the bottom. There thenOn the right, the point Goal Project. There is a table with all createdGoal.
When attaching the goal, it must be noted that the event from under the item Type the event offis selected. In addition is necessary for the category and action parameter in which drop down isSelect the same. The category must be selected suitable for the form. A tablewith all forms of the market place and the associated categories is located below. TheValue Action stands for what needs to be done to achieve a successful conversion. HereThe value Finish is selected to count the completion of a form as a conversion.
The data of created conversions can be just like the events under the item Real-timeand can be viewed there under Conversions.
Under the item Events you can also find even more detailed information about the formsView. The example shown is an online purchase request recognizable by theCategory Cart click on these will be displayed the individual steps of the purchase request and inThe last column shows what percentage of users up to what point the request fromHave filled.
Categories and actions required to track completion forms:
Event category (category for target projects) | Form |
cart | Online Purchase request |
tradein | Vehicle Purchase |
videochat | Online View |
offerrequest | Request Offer |
contact | Contact Merchant |
testdrive | Trial drive |
Explanation of each steps of online sales:
Event action | Step in the request |
welcome | Start |
personal information name, personal informationAtion address, personal information country | Personal Information |
contact telephone, contact email | Contact |
trade-in-select, trade-in-send-request, trade-in-vehicle, trade-in-vehicle history | Vehicle Purchase |
delivery | Handover |
payment-select | Payment |
accessories-select | Accessories |
Services | Other Services |
summary | Summary |
finish | Completing a form |
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